![]() ![]() We cannot wait for our community to check it out.” This partnership and campaign, with its adrenaline-fueled surprise challenges, aligns perfectly with e.l.f.’s vision to disrupt norms, shape culture and connect communities. Beauty added, “We’re thrilled to be partnering with Channel 4.0 on their first ever social branded YouTube series ‘Ready or Not?!’ It’s what we call an. Lauren Thornton, AVP, international marketing at e.l.f. and look forward to continuing to develop our relationship in the future.” We’re excited to enter the next phase of our partnership with e.l.f. It’s funny, boundary-pushing, and empowers viewers to stay true to themselves. become the platform’s ‘Official Beauty Partner’ earlier this year.ĭavid Amodio, deputy head of commercial innovation and 4Studio at Channel 4 said, “Ready or Not?!’, like 4.0, reflects British youth culture today. ‘Ready or Not?!’ marks the latest development in Channel 4.0’s first ever branded deal which saw e.l.f. was brokered by Jodie Miles, Content Lead in Channel 4’s award-winning commercial arm 4Sales and e.l.f.’s media agency, Wavemaker. ![]() ![]() The campaign also includes additional bespoke content across Channel 4.0 newly launched Instagram and TikTok accounts.Ĭhannel 4.0’s partnership with e.l.f. will become the first brand to trial ecommerce across Channel 4 social branded content with the addition of shoppable links alongside each ‘Ready or Not?!’ episode – allowing Channel 4.0’s highly engaged young audiences to purchase products as they appear in the show. products to prepare for mystery adrenaline-fueled activities, which include a win-or-lose football challenge as well as a day out at a vegan animal sanctuary shovelling muck and a high-octane session stunt training with a Hollywood pro.Īs part of the deal, e.l.f. Episodes begin with Adeola and friends using e.l.f. ‘Ready or Not?!’ sees content creator Adeola Patronne and special guests dive headfirst into unfamiliar worlds of work while expressing their true selves through style, makeup, and skincare. Channel 4.0, Channel 4’s digital-first strand for YouTube, is launching its first ever social branded series ‘Ready or Not?!’ and first ever ecommerce campaign with e.l.f. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |